Today we live in a technologically-driven society where incessant work demands and over-connectivity have become the new norm. Takeout, sodas, gaming, the Internet, and digital communication have supplanted cooked meals, adventurous activities, mindful reading, direct contact, and active living. With this threatening wave of societal confusion and negative patterns, today’s kids — for the first time — are expected to have a shorter life expectancy than their parents. Health, fitness, nutrition, and wellness are priorities for the extension of life. To achieve the balance of vitamins, minerals, and phytonutrients our bodies demand, we must eat nutritiously to fight the onset of degenerative diseases such as cancer, diabetes, hypertension, heart disease, and more.
It’s a reality the founder of Fit Fathers, Kimatni D. Rawlins, knows all too well. Like so many with demanding careers and thriving businesses, he had succumbed to the harmful consumption and inactivity that characterizes today’s American lifestyle despite an athletic background that included running back for Georgia Tech. Yet, in 2010, the husband and father of two young girls added another gear when he embarked on a life-enhancing journey to permanently transform himself. Determined to break his S.A.D. routine, Rawlins began researching the biology of macro and micronutrients, degenerative disease prevention, and fitness techniques. Naturally, his newfangled way of life spilled over to his wife and teen daughters, and pretty soon, fruit, vegetables, and nuts replaced junk while bike rides and 5Ks typified family fun time.